20+ Years
of Media Planning/ Buying Excellence
Back in the day, Bruce Milner and Andrew Butcher met at Media Buying Services International, one of the first independent media services in the world. Their mutual passion for media and shared vision led to a fast friendship and a bold decision to strike out on their own. They founded International Communications Group, Inc. (better known as ICG), which quickly grew to become one of the largest independent media agencies in the United States. At its peak, ICG boasted 10 offices and a diverse roster of clients, both big and small.
In 1997, ICG was sold to Aegis (now Dentsu Aegis) and became the foundational entity for Carat North America. But Bruce and Andrew weren’t done building. Their entrepreneurial spirit and love for the industry inspired them to start a new venture with a crucial insight at its core: smaller clients deserve the same level of experience and attention as the big players.
With this philosophy in mind, they created MBMG Media Group—a nimbler, more efficient, and fully transparent media services group that caters to small and mid-sized accounts. Structured entirely around clients’ business goals, MBMG Media Group leverages big agency expertise with a best practices approach, while still offering direct access to senior staff and management.
