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When you put all your eggs in one huge media basket,
some of them break.
Consolidation in the media buying arena has been great for
media agencies. But not so great for advertisers.
75% of all ad media dollars are now placed by only 5 media agencies.
They’re public companies, under enormous pressure to increase
earnings year over year, so they focus on the largest national
and regional accounts where they can make the most money.
If you’re not in that league, chances are your account will be handled
by very junior people, who lack the expertise your business deserves.
We take a different approach. We focus on small and mid-size companies
that expect the same attention and expertise as the big boys.
That is our sweet spot. You get seasoned, savvy senior team members
focused on your business every day to bring you the best media
strategies and the best possible prices.
Great minds, great service and great value. Each egg carefully handled
and hatched. That’s what we offer. |
